Use the simple customization form to design the module. You’ll also see step-by-step instructions for implementing the module on your site.
The Interactive Training Module is a bundle of web tools that demonstrates the energy efficiency, carbon reduction, and innovation that building with propane allows. Tools within the module may include an energy cost calculator, a directory of propane products, and a virtual tour of a propane-fueled home. By bundling the tools into a single interface, the Interactive Training Module lets you easily create a professional training area and supplement the static areas of your website with more engaging content.
The Interactive Training Module is self-sufficient and flexible. Given enough visibility on your site, the module will invite users to interact with the component tools, increasing the amount of time they spend with your messaging. But to get the most benefit from the tools, consider the following best practices.
Recommended placement of the module, including headline and brief description of the featured tools. Click to enlarge.
Place the module in the appropriate section of your site, such as an area for resources, interactive components, or professional training. Remember, the module is geared toward residential construction trade audiences. We recommend placing the module away from promotional or sales materials, which may lead visitors to mistake the module for an ad.
Include a headline, subhead, and a brief description of the module on the page. The site visitor is likely expecting to see written content or photos. Explain that these tools provide a better way to understand propane's benefits. A descriptive headline and subhead — for example, "How Will Propane Perform in My Home? Compare Systems and Calculate Energy Savings" — will also help users find your page from search engines.
Why not separate tools into discrete modules and deploy them in multiple areas of your website? For example, place a module with the Energy Calculator and the Comparative Heating Map in the home-heating section of your site. Then place a second module with the Product Directory in the technology or rebate section.
In the description of the module, cite example calculations specific to your market or business. For example, the Heating Energy Cost and Carbon Calculator is a highly customizable tool that accepts regional information such as actual local energy prices. Instead of merely stating that users will find accurate pricing estimates, cite a sample calculation: "A new 94 AFUE propane furnace in an efficient home will cost approximately $1,734 to fuel each year in Wilmington, Del. Try it yourself and see."
Promote the module on your home page and in outbound marketing emails. Just because you’ve published the module doesn’t mean users will find it. Creating a small banner or link from the home page will increase the number of visitors using to the module.