Spreading the Word at IBS 2010

The Propane Education & Research Council (PERC) took full advantage of the 2010 International Builders' Show (IBS), integrating new propane technologies into some of the most talked-about features and valuable opportunities at the residential construction industry's annual trade show and convention.

The approximately 55,000 attendees at IBS 2010, a core group of builders and other industry professionals who have survived and are committed to thrive in the recovering economy, were exposed to the many benefits of propane for housing and construction applications.

The Main Attraction

Stationed at the American Gas Association (AGA) exhibit for the 28th consecutive year at IBS, the Council displayed new propane technologies and promoted its slate of nine, free online continuing education unit (CEU) courses for builders and remodeling contractors, a curriculum approved by both the NAHB and AIA.

But the highlight of PERC's presence at the booth (and among other exhibits nearby) was the new Ford F-250 pickup truck equipped to run on propane instead of gasoline. The vehicle is the result of a partnership between the automaker, PERC, and ROUSH Performance to reduce the fuel costs and carbon footprint of construction-related vehicles.

"We are already working on a couple of deals with customers we met at the show," says Todd Mouw, director of sales and marketing for ROUSH Performance, who expects to sell 3,500 or more propane-powered Ford trucks and vans in 2010. "This is just the tip of the iceberg."

Virtual Applications

In addition to its presence at the AGA exhibit, PERC also made a splash at the Hanley Wood Business Media booth as a sponsor of Builder magazine's Concept Home 2010: A Home for the New Economy.

The 1,771-square-foot, two-story house was created entirely as an online virtual tour experience, allowing the magazine and its sponsors to produce a house that reflects and respects the current housing industry economy and provides real-world solutions for builders and design professionals.

As the exclusive energy provider for the house, PERC was able to show and promote the benefits of a 500-gallon propane tank serving a variety of residential applications, including a tankless water heater, high-efficiency furnace, dual-fuel range-oven, and clothes dryer—all depicted in photo-realistic renderings, including a tank buried in the front yard—as well as to provide a means for builders to download its Propane Planner.

Best of all, and unlike other show houses built for IBS, the Builder Concept Home 2010 remains open through June 2010 for personal and customized online tours at www.builderconcepthome2010.com.

Want to get in on the IBS action next year? The 2011 International Builders' Show is scheduled for Jan. 12-15 in Orlando, Fla. For more information, go to www.buildersshow.com.


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